Year in ReviewResponding to Technological Change
Responding to Technological Change
“We collaborated with our members and affiliates to begin exploring how our repertoire can provide additional value to our customers and generate revenue for the rightsholders we serve.”
In 2025, we collaborated with our members and affiliates to begin exploring how our repertoire can provide additional value to our customers and generate revenue for the rightsholders we serve.
We began to investigate the possibility of extending our existing corporate licence to permit certain content uses within generative artificial intelligence tools, such as using copyright-protected content to prompt these tools.
We met with several of our members to gather their perspectives on this topic and continued our engagement with international reproduction rights organizations that are active in this area. For example, the Copyright Clearence Center (US), the Copyright Licensing Agency (UK), and Copyright Agency Limited (Australia) have taken the lead in devising fair and ethical AI licensing frameworks for the AI use of content in which rightsholders can voluntarily participate.
In October we hosted a webinar on how AI licensing is emerging as a market-based solution to address the widespread use of published works to train AI systems without rightsholder consent, credit or compensation. This copyright-education session was attended by over 300 of our affiliates and member representatives.
2026 will bring further collaboration with our members and affiliates as we continue to explore how we can collectively respond to a rapidly changing marketplace.
We began to investigate the possibility of extending our existing corporate licence to permit certain content uses within generative artificial intelligence tools, such as using copyright-protected content to prompt these tools.
We met with several of our members to gather their perspectives on this topic and continued our engagement with international reproduction rights organizations that are active in this area. For example, the Copyright Clearence Center (US), the Copyright Licensing Agency (UK), and Copyright Agency Limited (Australia) have taken the lead in devising fair and ethical AI licensing frameworks for the AI use of content in which rightsholders can voluntarily participate.
In October we hosted a webinar on how AI licensing is emerging as a market-based solution to address the widespread use of published works to train AI systems without rightsholder consent, credit or compensation. This copyright-education session was attended by over 300 of our affiliates and member representatives.
2026 will bring further collaboration with our members and affiliates as we continue to explore how we can collectively respond to a rapidly changing marketplace.